UX bite: Optimising Mokobara’s shoppable video experienceHow can a DTC e-commerce website turn their shoppable videos into a seamless experience and maximise conversions?Apr 15Apr 15
UX analysis: Otta.com, a job platformHere’s a quick analysis of 4 aspects of the product, with recommendations that could potentially improve the UX.Feb 1, 20221Feb 1, 20221
Published inBootcampCase study: A photo album inspired by SpotifyAn interactive photo album to creatively display my photographs of India- inspired heavily by Spotify’s designJul 21, 20211Jul 21, 20211
Published inBootcampSelf-taught in the design world: 7 ways to start7 things to try for when you want to get started in the design world but don’t know how.May 30, 2021May 30, 2021
Published inBootcampCase study: discovering products on India’s leading beauty appWhat it’s like to discover products on Nykaa (and how it could be better)Apr 11, 2021Apr 11, 2021
Published inBootcampCase study: designing a better onboarding flowI spent ~16 hours analysing the onboarding flow of a new language learning app (Toucan) to see what could be improved from a UX…Apr 3, 2021Apr 3, 2021
Reading Hooked by Nir Eyal and a particular paragraph reminded me of this article so I thought I…“Unfortunately, some companies utilize viral loops and relationship triggers in unethical ways: by deploying so-called dark patterns. When…Apr 2, 2021Apr 2, 2021
Published inBootcampCrafting automated emails that feel authenticBased on an unexpected email from Toucan’s CEO, here’s a 4-step recipe to craft automated emails that feel authentic and stand out.Mar 31, 2021Mar 31, 2021
